PlayStation 4 was officially released late Thursday night and people across the country anxiously waited in line to purchase the brand-new gaming system.

A bunch of lucky gamers waiting at a Dallas-area Walmart got a huge surprise when Dallas Cowboys receiver Dez Bryant showed up and paid for their new PS4.

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Damn, @DezBryant just bought whoever was in line at a Walmart in Dallas a PS4.
— Marquis Rodgers (@MRodgers2405) November 15, 2013

So my friend was at Best Buy for a PS4 and Dez Bryant walked in and bought one for her and four other people pic.twitter.com/lN7dVMwJ91

— Kells (@BRedLove) November 15, 2013
(Note: Dez was, in fact, at a Walmart, despite the mention of Best Buy)

With Playstation 4 retailing for $399, Bryant spent a pretty penny, but it was well worth it. He made several people extremely happy and he earned major PR brownie points in the process.

UPDATE: Here's a message from the person pictured in line at Walmart, sent to the @BRedLove.
@TheBlackspot pic.twitter.com/vv0HbxzRtd
— Kells (@BRedLove) November 15, 2013
@TheBlackspot pic.twitter.com/PHwo5ZTLN8
— Kells (@BRedLove) November 15, 2013